"La Roja Original"

INVENTING TAG LINES - LA ROJA ORIGINAL

Milca was the first “red-soda” to ever launch in Nicaragua before the big corporations like Coca-Cola and Pepsi came out with their own “red” flavors. When Milca originally launched in the Nicaraguan market there was nothing like it and the results were mesmerizing - every one wanted to try. This is where the original tag line “La Roja Original!” comes from, which translates to “The Original RED!”

INVENTANDO LA ETIQUETA - LA ROJA ORIGINAL

Milca era la primera “soda roja” a lanzar en Nicaragua antes que las gran corporaciones como Coca-Cola y Pepsi lanzaran sus propios sabores “rojos”. Cuando Milca originalmente lanzo en Nicaragua no habia nada similar en el mercado y los resultados eran sorprendiente - todos quern probar. Así es como se forma la etiqueta “La Roja Original”.